The Florence team

About us

We're on a mission to fix the healthcare staffing gap, with innovation and technology that puts people first.

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Our story

Dr. Charles Armitage and Dan Blake founded Florence to make care outstanding, through innovation and technology.

For too long, our over-stretched healthcare system has pushed more staff to leave the sector than to stay; with ever-growing vacancies and Covid-19 adding to the pressure.

Florence is a backbone of support for care teams, with a goal to permanently fix the global healthcare staffing crisis. 

Since launching in 2017 in the UK, we've made it our mission to help staff and organizations take control and work with flexibly and freedom. Today, we operate in the UK, France and Canada.

We’re a tech company with a purpose. Together, we’ll revolutionize healthcare staffing for good.

We created Florence to put people back at the heart of care.

Dr. Charles Armitage
Dr. Charles Armitage

How we got here 🛤️


Charles and Dan our two co-founders met and the idea of Florence, a marketplace that connects professionals with shifts, was born 🙂


We fill our first shift in London, UK, though our marketplace for flexible care professionals 🎉


We launch Florence Academy to empower professional development for our nurses and carers 📚


We raised Series A funding which helped us to hire incredible talent and grow towards our mission. We also opened our office in Glasgow to expand into Scotland 🚀


We launched National Care Force to support volunteering in the social care sector during the coronavirus outbreak ✨


We launch Florence Academy for care organisations to help train entire staff teams 🙌🏼

June 2022

We raised $35m (£28.5m) Series B funding to help us launch internationally and grow even further in our mission to revolutionise care 🚀

September 2022

We launch Florence in France, in our first step to take our mission international 🇫🇷

December 2022

We launch Florence in Canada, expanding our mission to revolutionise care staffing 🇨🇦

Meet the team

Dr. Charles Armitage

Co-founder and CEO

Dan Blake

Co-founder and COO

Shelly-Ann Rampersad

Managing Director - Canada

Shanice Daeche

Chief Marketing Officer

Tom Wilshere

Chief Technology Officer

Awards and recognition

Every day, we aim to make life easier for the healthcare professionals and facilities we work with. We're proud of the recognition we've received from these esteemed organizations.
Florence - winner: Technology Solution of the Tear, Leading Healthcare Awards 2022Florence - NHS Workforce SupplierFlorence - finalist: Outstanding Response to Covid, LaingBuisson Awards 2021

Our values

Our values are the beating heart of Florence, they are reflected in everything we do from supporting workers and care homes, to collaborating with the team.

Care about what you do

People that care make a bigger difference.

Always ask another question

Be curious, you never know where the answer might take you.

Embrace the adventure

Drive change and be part of something special.

Put yourself in their shoes

Our users are at the centre of everything we do.

Build a positive team

Be inclusive and accept each other's differences.

Work with Florence

Are you a healthcare worker or facility interested in working with Florence?